I have a small confession to make and I’m not proud of it, but I found myself spending a good hour or two on Saturday night creating a Bollywood film featuring a Shetland Pony. I know I’m not the only one as the Youtube sensation Dance Pony Dance, created by Wieden and Kennedy for three.co.uk has already had 1.3 million hits at the time of writing this post.
Camera Roll, Action….Cut!
And what’s more, once you watch the video you can then pop over to The Pony Mixer and make your own music video. Who doesn’t find a Shetland Pony wearing a disco ball and grooving to Wild Cherry’s Play that Funky Music hilarious?
What’s so funny?
The campaign is genius and appeals because we all need some silliness in our lives with all the modern day pressures of commuting, finances, work, family and crap weather. People are more likely to share things that make them laugh, not things that bring them down. I found myself instantly sharing it across all of my social networks and now I’m writing about it.
I hate to think what this campaign cost, but with a bit of imagination I think even the smallest of budgets can come up with something that could go viral.
What other campaigns have you seen that compare to this one?