As most of you know google is slowly switching over it’s shopping results from a free model to a Pay Per Click Model. Here in the UK Google has said the following:
Google Shopping will be transitioning to a new experience in the UK beginning 13 February 2013.
Over the past weeks google shopping results have been showing less and less in the organic results and more and more shopping ads are showing.
This graph below shows the real results for a site with referrals from just the organic shopping channel, which you can clearly see the drop in visits hence drop in exposure of the organic shopping listing on the search results pages:
With organic search flat lining site owners really need to consider the use of the Pay Per Click model now being used.
Here is the impressions chart (the number of times an ad is shown) for the Pay Per Click shopping ads in the UK over the same time period:
It’s pretty clear to see if you are not running the PPC Uk Google Shopping you’ll be messing out on what you once had. Feel free to contact us regarding google shopping and advertising on google.