Less reach, more clicks with facebook ads

We have all seen the massive change to our facebook timelines especially on mobile.. ads ads and more ads.. The ads are now everywhere..

This has offended many users including many of my friends.

 

 

facebookads

 

The graph is the reach of a facebook campaign I’ve run for many years. This campaign runs on the PPC (pay per click) model. You can clearly see the massive drop in reach from the 2nd week of January 2013.

Nothing in this campaign has changed, no targeting changes and no budget changes..

facebookadsCTRlastyear
This next table show last years CTR (click through rate) at 0.094%

This is the current CTR:

facebookadsCTRthisyear

 

So with CTR more than double will result in a reduction of the same in reach. It maybe time to start testing the impressions model.

If you require more information on facebook advertising why not contact us.

 

 

 

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