Why is Interflora still sending out vouchers to bloggers?

Interflora PenaltyLast week we saw Interflora UK wiped of the face of the earth, well off of Google anyhow for allegedly breaking their terms and conditions.  Here’s what Matt Cutts had to say about buying links and paying for advertorials.

Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results.


You can see loads of the coverage from last week here http://www.seroundtable.com/google-penalty-advertorials-16412.html  AND http://searchengineland.com/will-google-penalize-chromebooks-advertorials-149452

This wasn’t a bolt out of the blue and Interflora UK must have been aware as they started a militant clean up last Aug 2012, contacting bloggers to remove the links that they initially purchased and threatening them with DMCA takedown notice or reporting the links to Google.

So, why are they still sending out vouchers in return for advertorials?  This voucher was received last week (19th Feb 2013).

Interflora UK Penalty

Are they playing with fire or just someone being rather naive?



Image credit Lee Forrest

3 thoughts on “Why is Interflora still sending out vouchers to bloggers?

  1. Ebrar

    Chrissie , Interflora was punished on 20th of Feb 2013 so this voucher is a day before you or someone else received. I don’t think so they will be sending more.

    1. Chrissie Saunders Post author

      As you will see the clean up started last August and they were aware that they were in trouble, so I was surprised that they were still going down the road of sending out vouchers.

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